Technical SEO analysis
Review page speed, mobile performance, render-blocking issues, crawlability, indexation, broken elements, accessibility and Core Web Vitals risks.
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SEO audits · Technical analysis · Growth opportunities
SEO Audit Portfolio
A proof hub for the websites and landing pages I have audited — covering technical SEO, content gaps, keyword gaps, competitor analysis, AI-search readiness and conversion opportunities.
Technicalcrawl, speed, indexation and page performance checks
Contentcontent gap, keyword targeting and on-page review
Marketcompetitor, keyword gap and local visibility analysis
Audit proof
Real audit work, not generic SEO talk.
This page shows the kind of diagnostic thinking I bring before recommending SEO, content or technical fixes.
Most businesses know they need SEO, but they do not know what is actually blocking growth.
A website may look good and still struggle to rank, convert or generate qualified traffic. The issue is often hidden inside technical performance, weak content structure, poor keyword targeting, missing local signals or unclear page intent.
My audit work turns vague “we need more traffic” conversations into a practical action plan: what is broken, what is missing, what competitors are doing better and what should be fixed first.
I audit the full path from search visibility to conversion.
The goal is not to produce a long report for the sake of it. The goal is to show the client where opportunity is leaking and what actions can create better visibility, better pages and stronger lead flow.
Content gap analysis
Identify missing pages, weak topics, thin content, low-intent copy and content opportunities that can attract better-fit buyers.
Keyword gap analysis
Compare what the website ranks for against what the market is already searching for, then map high-intent keyword opportunities.
Competitor analysis
Study competing pages, directories and ranking websites to understand what Google is rewarding in the market.
On-page SEO review
Check metadata, headings, internal linking, service page structure, local modifiers, CTA clarity and page-level intent alignment.
AI-search readiness
Assess whether the brand’s pages are structured enough to be understood, cited or recommended by AI-led discovery platforms.
Local SEO signals
Review Google Business Profile opportunities, local landing pages, map visibility, service-area terms and location trust signals.
Prioritised action plan
Turn findings into a phased roadmap so the client knows what to fix now, what to build next and what to measure.
Audit work across service businesses, local search and conversion pages.
These are examples of the kinds of pages I review: not just for ranking, but for commercial clarity, search intent and buyer confidence.
Beauty and salon service pages
Audited service pages around women-only salon searches, hair services, beauty treatments and high-intent Birmingham queries.
Barber and treatment pages
Reviewed local grooming pages and treatment-led content such as PRP therapy, consultation flow, booking intent and trust signals.
Hospitality landing pages
Reviewed café, brunch, birthday, matcha and foodhall pages for local discovery, CTR, content depth and reservation intent.
Campaign landing pages
Audited lead-capture pages for messaging clarity, CTA flow, form friction, proof hierarchy and campaign conversion readiness.
Business website structures
Checked service architecture, navigation, page intent, internal links and whether a visitor can understand the offer quickly.
Content systems
Reviewed whether blog topics, clusters and internal linking support commercial pages or simply add disconnected content.
Sample audits and SEO work I can share.
These documents show how I think: diagnose the business problem, connect it to search behaviour, then map technical and content improvements.
An audit should not just find problems. It should show the route to revenue.
I help businesses turn SEO audits into practical decisions: which pages to fix, what content to create, what keywords to target, what technical issues to prioritise and how to turn visibility into leads.
Technical SEOContent Gap AnalysisKeyword Gap AnalysisCompetitor AnalysisAI SEOLocal SEOLanding Page AuditConversion Review