Yaskawa (6k → 25k Visits in 6 months)
Project: Yaskawa America — Drives & Motion Division (North/Central/South America)
Role: SEO Specialist (Technical SEO + Content Strategy + UX support)
Timeframe:6 months
Goal: Grow qualified organic traffic + improve engagement and lead volume across key regions.
Organic traffic: ~6,000 monthly visitors
Regional performance: flat distribution (no clear priority-market lift)
Performance audit (PageSpeed/Lighthouse-style):
Performance 69
Accessibility 54
Best Practices 64
SEO 67
Baseline (pre-engagement)
Primary issues identified
Uncompressed/heavy image assets
Missing/weak alt text on meaningful images
Broken internal links / missing references
On-page structure inconsistencies (titles/H1s), crawl efficiency issues
UX friction contributing to bounce + lower dwell time
1) Content + On-page program
2) Technical SEO + performance fixes
3) UX improvements
Built content/on-page briefs aligned to search intent and funnel stage
Created a weekly publishing calendar to ship high-quality content consistently
Ran keyword research, competitor analysis, and content gap analysis to prioritize topics that could win quickly
Produced localized content briefs to better match regional intent and terminology
Structured fixes around audit findings:
Image compression + modern formats, lazy loading where appropriate
Accessibility improvements (alt text, template cleanup)
Broken link remediation + internal linking upgrades
Reduced render-blocking resources; improved Core Web Vitals contributors
Template-level on-page fixes (metadata, headings, crawl paths)
Ran lightweight UX testing (navigation clarity, content readability, conversion paths)
Recommended/implemented UI changes that improved:
page engagement (lower bounce, better depth)
lead capture flow clarity
What I Delivered (Scope of Work)
_____________
Before
After
Results (90 days)
_____________
Traffic Growth
Monthly visitors: ~6,000 → 25,000 (+316.7%, 4.17×)
Engagement impact (approx.)
Bounce rate: 68% → 44% (~35.3% reduction)
Dwell time: 1m10s → 1m55s (~64.3% increase)
Search visibility: ~4× lift (aligned with traffic multiple and broader keyword footprint)
Lead volume: increased substantially (portfolio visuals show ~4× growth to match traffic gains)
3 Yaskawa blog links
Ahrefs / Semrush (keywords, competitors, gaps)
Google Trends (demand + seasonality)
SERP analysis tools (manual + extensions like Detailed SEO, SEO Minion)
Technical SEO
Screaming Frog (crawl, indexability, canonicals, redirects)
Sitebulb (optional) (audits + visualization)
Google Search Console (coverage, queries, pages, CTR)
GA4 (traffic + conversion tracking)
Tools Used (Professional Stack)
_____________
Performance / CWV
Research & Competitor
Google PageSpeed Insights
Lighthouse / Chrome DevTools
WebPageTest (deep performance checks)